FACTORY — BRAND KIT
==========================
Version 1.0 · 9 August 2026 · https://factory.shogy.no/brand.html


THE MARK
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A 290-degree performance gauge closing around a play triangle. The gauge is the
analytics half of the product; the play triangle is the channel. The arc runs
teal-to-amber along its sweep, the way a gauge climbs.

The mark is built on a 1024 x 1024 grid. The gauge has a centreline radius of
320 and a stroke width of 110, with round caps and a 70-degree gap centred at the
bottom. The play triangle sits on vertices (420,368), (420,656), (686,512) with a
26-unit corner radius.


FILES
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factory-app-icon.svg                 Primary asset. Square, opaque, full-bleed.
factory-app-icon-{16..1024}.png      Rasterised app icon, nine sizes.
factory-logo-120.png     120x120 copy for app listings and OAuth consent screens.

factory-mark.svg                     Transparent mark, violet-to-teal. For light backgrounds.
factory-mark-{128,256,512}.png

factory-mark-on-dark.svg             Transparent mark, lifted violet + white triangle. For dark backgrounds.
factory-mark-on-dark-{256,512}.png

factory-lockup-dark-text.svg         Horizontal lockup, dark wordmark. Light backgrounds.
factory-lockup-light-text.svg        Horizontal lockup, white wordmark. Dark backgrounds.

factory-mark-mono-black.svg          Single colour, for print and one-colour reproduction.
factory-mark-mono-white.svg

factory-og-image.png                 1200x630 social card.
favicon.ico                     32px + 16px.

The lockup SVGs use live text in Inter with a system fallback. If you need the
wordmark to render identically everywhere, convert the text to outlines first.


COLOUR
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Factory Violet    #5A45F5    rgb(90 69 245)      Primary brand colour
Violet Light     #8A6BFF    rgb(138 107 255)    Gradient top, dark-mode mark
Violet Deep      #3A1FC9    rgb(58 31 201)      Gradient bottom, pressed states
Ink              #0B0B1A    rgb(11 11 26)       Text and dark surfaces
Signal Teal      #00D1B2    rgb(0 209 178)      Data, positive movement
Teal Bright      #00E5C4    rgb(0 229 196)      Gauge start, dark-surface accents
Pulse Amber      #FFB020    rgb(255 176 32)     Gauge end, warnings
Mist             #F5F6FB    rgb(245 246 251)    Light section background

Gradients:
  Icon background   Violet Light -> Violet Deep, 135 degrees
  Gauge arc         Teal Bright -> Pulse Amber, along the sweep

Teal and amber are reserved for data. Do not use them as decoration.


TYPOGRAPHY
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Inter, "Segoe UI", system-ui, -apple-system, Roboto, Helvetica, Arial, sans-serif

  Headings   750-800 weight, -0.028em tracking
  Subheads   650 weight
  Body       400 weight, 17px, 1.65 line height, max ~74 characters per line


CLEAR SPACE AND MINIMUM SIZE
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Clear space on every side equals half the height of the mark. Nothing enters it.

Minimum sizes:
  App icon             16 px
  Transparent mark     24 px
  Horizontal lockup    120 px wide


DO
--
- Use the supplied files without modification.
- Match the variant to the background: dark mark on light, light mark on dark.
- Keep the mark square when scaling.
- Use the single-colour version where a gradient cannot reproduce.

DON'T
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- Recolour the mark, alter the gradient, or add effects, shadows or outlines.
- Stretch, squash, rotate or skew it.
- Rebuild the lockup by setting the wordmark yourself.
- Place it on a busy photograph or on a violet-adjacent colour.
- Present it in any way that implies YouTube or Google built or endorsed this product.


TRADEMARK NOTICE
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Factory is an independent product. It is not affiliated with, endorsed by,
or sponsored by YouTube or Google LLC. YouTube is a trademark of Google LLC.

The Factory mark deliberately shares no colour, shape or wordmark treatment
with YouTube's own branding. When referring to YouTube in copy, follow the YouTube
brand guidelines at:
https://www.youtube.com/howyoutubeworks/resources/brand-resources/
