Factory

Brand & logo

The Factory mark, palette and usage rules — with every file ready to download.

Download brand kit (.zip) Logo for app listings (120×120 PNG)
The mark

A performance gauge around a play button

The mark is a 290° gauge arc — the analytics half of the product — closing around a play triangle. The arc runs from teal to amber as performance climbs. It reads correctly down to 16 pixels, and it works in a single colour when it has to.

Factory app icon: a teal-to-amber gauge arc around a white play triangle on a violet rounded square.
App icon

The primary asset. Square, opaque, full-bleed. Use this for app listings, OAuth consent screens, favicons and avatars.

SVG 1024 512 256 120
Factory mark in violet and teal on a transparent background.
Mark — light backgrounds

Transparent background, violet-to-teal arc. Use on white and light surfaces where the icon container would feel heavy.

SVG 512 256 128
Factory mark in light violet and teal with a white play triangle, on a dark background.
Mark — dark backgrounds

Lifted violet and a white play triangle so the mark keeps its contrast on dark surfaces.

SVG 512 256
Factory horizontal lockup with dark text.
Horizontal lockup — light backgrounds

Mark plus wordmark. The default signature for headers, decks and documents on light backgrounds.

SVG
Factory horizontal lockup with white text.
Horizontal lockup — dark backgrounds

The same signature reversed out for dark headers, video end cards and slide decks.

SVG
Single-colour black Factory mark.
Single colour

For print, engraving, embroidery, faxes and anywhere the gradient cannot survive. Black and white versions.

Black SVG White SVG
Colour

Palette

Violet carries the brand. Teal and amber are reserved for data — the gauge, positive movement and warnings. Never use them as decoration.

Factory Violet#5A45F5rgb(90 69 245)
Violet Light#8A6BFFrgb(138 107 255)
Violet Deep#3A1FC9rgb(58 31 201)
Ink#0B0B1Argb(11 11 26)
Signal Teal#00D1B2rgb(0 209 178)
Teal Bright#00E5C4rgb(0 229 196)
Pulse Amber#FFB020rgb(255 176 32)
Mist#F5F6FBrgb(245 246 251)

Gradients. The icon background runs Violet Light → Violet Deep at 135°. The gauge arc runs Teal Bright → Pulse Amber along its sweep. Do not invent new gradients from these colours.

Typography

One family, two weights

Inter where available, falling back to the platform UI font. Headings are set tight; body copy is set at a comfortable reading size and never below 15px.

Know what your channel is doing
Semibold 650 — subheads, buttons, table headers
Regular 400 — body copy, at 17px with a 1.65 line height. Long-form text is capped at roughly 74 characters per line so it stays readable.
font-family: Inter, "Segoe UI", system-ui, -apple-system, Roboto, Helvetica, Arial, sans-serif;
Usage

Clear space, minimum size, and what not to do

Clear space

Leave clear space on all sides equal to half the height of the mark. Nothing — text, rules, edges or other logos — enters that area.

½½ ½½

Minimum size

The mark stays legible down to 16px. Below 24px, use the app icon rather than the transparent mark, and never use the horizontal lockup below 120px wide.

64px
32px
24px
16px

Do

  • Use the supplied files without modification.
  • Pick the variant that matches the background — dark mark on light, light mark on dark.
  • Keep the mark's square proportions when scaling.
  • Place the mark on solid colour, or on an image area quiet enough to keep it legible.
  • Use the single-colour version when the reproduction method cannot hold a gradient.

Don't

  • Recolour the mark, change its gradient, or apply effects, shadows or outlines.
  • Stretch, squash, rotate or skew it.
  • Rebuild the lockup by setting the wordmark yourself, or change the spacing between mark and text.
  • Place it on a busy photograph, or on a colour too close to violet to separate from it.
  • Use the mark in a way that suggests YouTube or Google built, endorsed or approved this product.

Trademark note. Factory is an independent product and is not affiliated with, endorsed by, or sponsored by YouTube or Google LLC. YouTube is a trademark of Google LLC. The Factory mark deliberately shares no colour, shape or wordmark treatment with YouTube's own branding, and must never be presented as a YouTube or Google product mark. When referring to YouTube in copy, follow the YouTube brand guidelines.

Get every file at once

All logo variants in SVG and PNG, the favicon, and these guidelines as a text file.

Download brand kit (.zip)